video content. New for 2011, the programme will increase from two to four days and will include sessions on all forms of digital video entertainment including movies, video gaming, television and advertising.
Launched in 2010, the inaugural Music Matters Live with H&M music festival featured 37 bands from 12 countries performing in Hong Kong ’s Lan Kwai Fong premier entertainment district. Music Matters Live 2011 will once again give the bands a rare opportunity to mix and meet with major music industry heavyweights who are attending Music Matters. Bands wishing to perform during Music Matters Live in Singapore can register on the web site to be selected.
When Music Matters embraces the ability of music as a communication and fundraising tool to make a difference in Asia and around the world. In previous years When Music Matters has raised funds for Unicef’s Sichuan and Myanmar relief efforts. In 2010, When Music Matters partnered with generous sponsor, Gibson Guitars, to fund a music education program for Cambodian River Kids. When Music Matters has also profiled MTV Exit and Hard Rock’s music charity initiatives. Organisations making a difference through music are welcome to approach Music Matters with partnership proposals for 2011.
About Music Matters
Launched in 2006, Music Matters is conducted in the world's most dynamic region and is Asia 's only annual conference dedicated to the business of music. The even
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